At Freedom Ltd. we manage leading and upcoming fashion brands throughout Greece, Cyprus and the Balkans. We focus on building brand awareness and creating an optimal wholesale and retail network for all of our partners. Our vision is to establish long-term relationships with the companies we represent, while creating a complete portfolio of apparel, footwear and accessories. Among the key companies in our portfolio are TOMS, K-Way and Fjallraven.






Since 2009 we have built strong relationships with over 500 retail partners ranging from department stores to fashion boutiques. We work closely with each of them to assure that our brands are properly positioned and supported within their stores.





Through our partnership with TOMS we operate 2 Flagship Stores along with Popups each summer.

In 2015 we opened our first TOMS Flagship store in the centre of Thessaloniki, as a concept store which blends retail, coffee and community building, all in one. It’s become a staple must see spot of the city.

In 2017 we opened the TOMS Flagship Athens store in the historical and iconic Mitropoleos Square, in Plaka, right in the middle of the city. The 3 story space, looks out onto the two beautiful churches, with a relaxing outdoor sitting area.

As franchisees we also operate 5 Calzedonia stores and 1 Intimissimi store across Attica.






Visual Merchandising, Influencer Marketing, PR and Social Media are the foundation of building a brand. At  Freedom Ltd we carefully plan each brand's marketing strategy in house and together with our PR firm work closely with major media editors, bloggers and influencers to maximize our impact.

We build tailor made strategies according to the brand, season and market.