WHO WE ARE
At Freedom Ltd. we manage leading and upcoming fashion brands throughout Greece, the Balkans and Hungary. We focus on building brand awareness and creating an optimal wholesale and retail network for all of our partners. Our vision is to establish long-term relationships with the companies we represent and over time build a complete portfolio of footwear, apparel and accessories. Among the key companies in our portfolio are TOMS, K-Way and Fjallraven.
Since 2009 we have built strong relationships with over 200 retail partners ranging from department stores to fashion boutiques. We work closely with each of them to assure that our brands are properly positioned and supported within their stores.
Through our partnership with TOMS we opened our first pop up store in spring 2012. Since then , we have opened two TOMS flagship stores in Athens and Thessaloniki, concept stores which blend retail, coffee and community building, all in one. We also manage three TOMS pop up stores and two shop in shops at attica department stores.
Visual Merchandising, Influencer Marketing, PR and Social Media are the foundation of building a brand. At Freedom Ltd we carefully plan each brand's marketing strategy in house and together with our PR firm work closely with major media editors, bloggers and influencers to maximize our impact.