EST

2009

WHO WE ARE

At Sport & Fashion Freedom,we focus on delivering a leading consumer experience across all channels by creating connections with consumers’ communities and by holistically managing marketplaces. 

We partner with both established and upcoming brands to drive a long-term sustainable growth throughout Greece, Cyprus and the Balkans. 

Our vision is to establish long-term relationships with the companies we represent, leverage complete product portfolios across apparel, footwear and accessories. 

Some iconic brands in our portfolio are CONVERSE, MISSONI, KURT GEIGER, KARL LAGERFELD, G-STAR RAW, TED BAKER, ASPESI, ARKK AND TOMS.

WHOLESALE

Since 2009 we have built strong relationships with over 500 retail partners ranging from department stores to fashion boutiques. We work closely with each of them to assure that our brands are properly positioned and supported within their stores.

RETAIL

Starting with a TOMS Shop In Shop we have since developed our retail presence in Attica - the biggest department store in Greece – counting six SIS’s across all Attica locations. We now operate Missoni, Ted Baker, Karl Lagerfeld, G-Star Raw,Converse, Arkk Copenhagen SIS’s along with an extended multi brand presence.

BRAND BUILDING

Strategy marketing and PR: Content, Visual Merchandising, Influencers and Social Media are the foundation of building a brand. 

At Sport & Fashion Freedom we carefully plan each brands’ marketing strategy in house and work closely with major media editors, bloggers and influencers to maximize our impact. 

We build brand strategies in sync with company’s guidelines, amplified by a tailor-made localization.